Speaker . Author . Writer
For All inquiries and request contact:
1. To put a personal face on the organization
Our strongest, deepest relationships are with other people, not organizations. Introduce an audience to a human being instead of a logo or acronym, and you can break down a lot of potential hostility, skepticism or apathy.
2. To communicate messages that advertising and PR can’t deliver
From damage control to reassurance in a time of crisis, there are a lot of messages that work far better face to face than they do in a news release or a TV ad. Being physically present and hearing a group’s leader speak directly to you can be far more immediate and personal — and far more persuasive.
3. To build your organization’s profile
Having a representative speaking publicly raises your group’s profile. It increases the chances that those in the audience will remember your organization’s name, and what you do. Others, even if they don’t end up attending themselves, may see the material promoting the event and remember who was speaking. Maybe best of all, much of this profile-building work is often all done by your host.
4. To identify your organization with a cause or issue
Eighty per cent of success is showing up, Woody Allen once wrote. When it comes to caring about an issue or cause, ratchet that up to 90%. Conveying your organization’s belief in a particular cause starts with personal, public commitment from the people at the top — the kind of commitment that can come through loud and clear in a good speech.
5. To build bridges, trust and relationships
There’s a level of trust that comes with having met somebody — even when you’ve been among 500 people meeting that somebody all at once. Part of the reason is that it takes trust on a speaker’s part to get up in front of an audience; even in the most adversarial of situations, that trust is going to be reciprocated (grudgingly and in small doses, maybe, but still reciprocated).
6. To enhance your organization’s prestige and authority
Looking at the speakers list for a conference, you make a few assumptions about the people speaking. One of them is that the people on the stage belong there — that the conference organizers have decided these people have expertise, experience or wisdom worth listening to. That prestige gets attached to the organizations those people come from, too.
And here’s a special bonus reason: it’s cheap as hell, and you can repurpose speeches in any number of ways. They can become newsletter articles, op-ed pieces, or letters to members or clients. You can post audio or video clips on your organization’s web site, or include them in a corporate video. Excerpts can make their way into annual reports and other publications. You can send courtesy copies to prospects and current clients as a way of maintaining the relationship.
HIRE A SPEAKER FOR YOUR NEXT EVENT OR CONFERENCE
REASONS TO HIRE A SPEAKER
My Speaking Topics
Copyright © Faraji Toure'. All rights reserved.